{"id":4685,"date":"2016-03-02T08:44:25","date_gmt":"2016-03-01T22:44:25","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=4685"},"modified":"2016-03-02T08:45:11","modified_gmt":"2016-03-01T22:45:11","slug":"twitter-launches-moments-in-australia","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/twitter-launches-moments-in-australia\/","title":{"rendered":"Twitter launches Moments in Australia"},"content":{"rendered":"
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The Moments\u00a0system is designed so that users who like the idea of a live update platform for news and sport can get access to the content they want without having to get their heads around the idiosyncrasies\u00a0of\u00a0hashtags,\u00a0retweets\u00a0and lists.<\/p><\/blockquote>\n
In addition to the Moments created by Twitter’s in-house team, the company will also authorise\u00a0local partners to be\u00a0able to curate and publish their own.<\/p>\n
The partners so far include the ABC,\u00a0BuzzFeed, the NRL, the AFL and\u00a0The Project. Companies will also be able to pay to create “sponsored”\u00a0moments.<\/p><\/blockquote>\n
I had no idea what “Moments” actually was until today and the icon finally emerged in my official Twitter client.\u00a0I liken it to a mashup of Snapchat stories and Apple’s News app. The difference being that the content is peppered with tweets relating to the moment\/story.<\/p>\n
Moments only works if you’re using Twitter’s official app and it’s unlikely to gain\u00a0integration into 3rd party clients such as the popular\u00a0Tweetbot.<\/p>\n
It will be interesting to see just how successful Moments is for Twitter, which has been having problems growing beyond its plateaued user base for some time now.<\/p>\n