{"id":4665,"date":"2016-02-23T08:00:53","date_gmt":"2016-02-22T22:00:53","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=4665"},"modified":"2016-02-23T08:00:53","modified_gmt":"2016-02-22T22:00:53","slug":"the-power-of-typography-on-a-watch","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/the-power-of-typography-on-a-watch\/","title":{"rendered":"The power of typography on a watch"},"content":{"rendered":"<blockquote><p>\u2018\u2018You can buy a $200,000 watch that has Times New Roman on it \u2014 the most common typeface in the world,\u2019\u2019 said Jonathan Hoefler, founder of Hoefler &amp; Co., a type foundry in New York. \u2018\u2018That\u2019s like showing up for a gala dinner in a T-shirt.\u2019\u2019<\/p><\/blockquote>\n<p>Love that quote.<\/p>\n<p>I had to look into this topic after reading <a href=\"http:\/\/www.hodinkee.com\/articles\/the-slim-d-hermes-and-what-makes-or-breaks-a-dial\" target=\"_blank\">this review of the Slim D&#8217;Hermes watch<\/a>, complete with its beautifully light custom typeface, designed by\u00a0<a href=\"http:\/\/apeloig.com\" target=\"_blank\">Philippe Apeloig<\/a>. Damn that&#8217;s a nice watch.<\/p>\n<p><span class=\"source-link\"><span class=\"source-link\">Source: <em><a href=\"http:\/\/www.nytimes.com\/interactive\/2016\/01\/15\/fashion\/18font.html\">Letters and Numbers: A Watch&#8217;s Typeface &#8211; The New York Times<\/a><\/em><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u2018\u2018You can buy a $200,000 watch that has Times New Roman on it \u2014 the most common typeface&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/4665"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=4665"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/4665\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=4665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=4665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=4665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}