{"id":3290,"date":"2014-07-08T11:13:18","date_gmt":"2014-07-08T01:13:18","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=3290"},"modified":"2014-07-08T11:15:02","modified_gmt":"2014-07-08T01:15:02","slug":"iphone-6-sapphire-crystal-display-youtube","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/iphone-6-sapphire-crystal-display-youtube\/","title":{"rendered":"MKBHD Shows Off Sonny Dickson-Provided iPhone 6 Sapphire Crystal Display"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"iPhone 6 Sapphire Crystal Display!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5R0_FJ4r73s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Marques Brownlee on his YouTube channel:<\/p>\n<blockquote><p>\n  The 4.7&#8243; Apple iPhone 6 will have a sapphire crystal display made by $GTAT [GT Advanced Technologies Inc]. Sapphire crystal is used in high-end watches &amp; camera lenses already. Let&#8217;s put it through its paces!\n<\/p><\/blockquote>\n<p>Pretty impressive. While this won&#8217;t be the first smartphone with a sapphire display (Vertu has been using them for a quite a while), it will be first truly mass-market device.<\/p>\n<p>If you want to know more, check this TechRadar piece where <a href=\"http:\/\/www.techradar.com\/news\/phone-and-communications\/mobile-phones\/sapphire-screens-for-mobiles-were-branded-impossible-15-years-ago-1251887\">the Head of PR at Vertu talks about their experiences with sapphire displays<\/a>:<\/p>\n<blockquote><p>\n  Sapphire screens aren&#8217;t exactly easy to produce and Vertu experiences very low yields from its supply chain, which isn&#8217;t a big issue for a small firm, but it&#8217;s something which could spell trouble for the likes of Apple who will be looking to mass produce it.\n<\/p><\/blockquote>\n<p>If a sapphire display does come to the iPhone 6, Apple would have to exponentially ramp up the production and yield rate of these screens to satisfy demand.<\/p>\n<p>Yield has always been the crucial element of a new iPhone hardware feature; Apple simply can&#8217;t add an element to the iPhone that they can&#8217;t manufacture in the hundreds of millions.<\/p>\n<p>At the same time, this need for scale hasn&#8217;t stopped them from creating hardware designs that incorporate very advanced technologies and techniques &#8212; like TouchID, or the chamfer-cut edges on the iPhone 5 and 5S.<\/p>\n<p>I bet if they can make it happen, this hardware advancement will certainly be a marquee feature in the keynote.<\/p>\n<p>Jony Ive talking about how much better these sapphire displays are, images of new displays whirling through a spotless production facility, being cut and polished by friendly robots. That kind of thing.<\/p>\n","protected":false},"excerpt":{"rendered":"Marques Brownlee on his YouTube channel: The 4.7&#8243; Apple iPhone 6 will have a sapphire crystal display made&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[13,965,73,964],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/3290"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=3290"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/3290\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=3290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=3290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=3290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}