{"id":3045,"date":"2014-05-29T09:58:23","date_gmt":"2014-05-28T23:58:23","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=3045"},"modified":"2014-05-29T09:58:45","modified_gmt":"2014-05-28T23:58:45","slug":"from-2012-beats-is-breaking-up-with-monster","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/from-2012-beats-is-breaking-up-with-monster\/","title":{"rendered":"From 2012: Beats Is Breaking Up With Monster"},"content":{"rendered":"
Noel Lee, CEO of Monster Cable in 2012:<\/p>\n
\n \u201cWe\u2019re competing with ourselves,\u201d Lee says of the Beats products he\u2019s trying to outdo. \u201cWe can be the Apple of the headphones space, with or without Beats.\u201d\n<\/p><\/blockquote>\n
Fast-forward 2 years: Beats acquired by Apple.<\/p>\n
Ouch.<\/p>\n