\n More than half a year has passed since Gmail announced the new tabbed inbox. My initial research hinted that open rates took a hit, but at that point I was just looking at a few weeks\u2019 worth of opens. Now that things have settled down, we can look at months\u2019 worth of all kinds of engagement data. To be specific, I pulled 29 billion emails, 4.9 billion opens, 4.2 billion clicks, and 43.5 million unsubscribes to find out how Gmail\u2019s tabs are affecting open rates.\n<\/p><\/blockquote>\n
I found this data fascinating, mainly because I hardly ever look at my ‘Promotions’ inbox tab these days. Email marketing is certainly taking some punches from Gmail<\/a> recently.<\/p>\n","protected":false},"excerpt":{"rendered":"Matt Grove at MailChimp: More than half a year has passed since Gmail announced the new tabbed inbox.…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[553,423,183,554,552],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1989"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=1989"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1989\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=1989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=1989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=1989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}