{"id":1269,"date":"2013-09-30T12:18:40","date_gmt":"2013-09-30T02:18:40","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=1269"},"modified":"2013-11-04T11:38:08","modified_gmt":"2013-11-04T01:38:08","slug":"woolworths-mobile-to-get-the-chop-by-optus","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/woolworths-mobile-to-get-the-chop-by-optus\/","title":{"rendered":"Woolworths Mobile to get the chop by Optus"},"content":{"rendered":"

Josh Taylor from ZDnet:<\/p>\n

Woolworths will cease selling mobile services on the Optus network from October 1, 2013, as Optus again culls the number of resellers that can access its network.<\/p>\n

In yet another sign that the mobile virtual network operator (MVNO) market is shrinking, Optus has confirmed that it is ending its agreement with Woolworths.<\/p><\/blockquote>\n

I feel kinda conflicted about these moves. MVNOs in the telco market have always been a mixed bag; they certainly can’t match the top-tier telcos for reliability, speed or service. If I had a buck for every time I’ve heard complaints about an MVNO I’d be backstroking through my vault of dollar coins, Scrooge McDuck-style.<\/p>\n

So what do they have going for them? Well, an MVNO can go cheap. Real cheap. That’s served to keep the big 3 on their toes by threatening to lure people away from lucrative monthly plans.<\/p>\n

It’s very clear that Telstra, Optus & Vodafone want the average cost of a plan to creep up into the $60-80 a month range. We can see it through Optus & Vodafone\u00a0revamping their plan structure<\/span>, and the release of expensive iPhone 5s\/5c plans by Telstra, Optus and Vodafone.<\/span><\/p>\n

Let’s hope this shrinking MVNO market doesn’t give the big 3 a free pass on moving toward higher monthly fees for customers.<\/p>\n","protected":false},"excerpt":{"rendered":"Josh Taylor from ZDnet: Woolworths will cease selling mobile services on the Optus network from October 1, 2013,…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[94,79,92,325],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1269"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}