{"id":11592,"date":"2020-11-13T12:38:23","date_gmt":"2020-11-13T01:38:23","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=11592"},"modified":"2020-11-13T11:05:32","modified_gmt":"2020-11-13T00:05:32","slug":"monash-uni-warns-googles-acquisition-of-fitbit-is-a-privacy-nightmare","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/monash-uni-warns-googles-acquisition-of-fitbit-is-a-privacy-nightmare\/","title":{"rendered":"Monash Uni warns Google’s acquisition of Fitbit is a privacy nightmare"},"content":{"rendered":"
A research study from Monash Business School has been laid out before the European Commission and ACCC in an attempt to raise alarm over Google’s US$2.1b acquisition of Fitbit.<\/p>\n
Led by Professor Chongwoo Choe, Director of the Centre for Global Business, the paper details severe concerns over allowing Google details insights into users personal health data.<\/p>\n
Despite Google’s commitment to not use the data as a part of their advertising it doesn’t rule out the possibility of being used in other markets such as health care.<\/p>\n
Sensitive health data held by Fitbit can be added to users\u2019 personal profile Google aggregates from its other services, such as emails, maps and online searches.<\/em><\/p><\/blockquote>\n
Whilst on one hand the marriage of data could offer more personalised and acute treatments, the other is a far more grim picture. The fear lying in enhanced targeting allowing providers to discriminate or exploit consumers.<\/p>\n