{"id":1155,"date":"2013-09-09T09:36:08","date_gmt":"2013-09-08T23:36:08","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=1155"},"modified":"2013-11-04T11:56:23","modified_gmt":"2013-11-04T01:56:23","slug":"instagram-to-integrate-advertising","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/instagram-to-integrate-advertising\/","title":{"rendered":"Instagram to integrate advertising"},"content":{"rendered":"

Evelyn M. Rusli at The Wall Street Journal, talking to Instagram’s new director of business operations Emily White:<\/p>\n

\u00a0Ms. White said some retailers also are interested in ad products that will allow users to click on pictures of products that link to a retailer’s own site. But she expressed reservations about such a system because many mobile websites need improvement.<\/p><\/blockquote>\n

I think one of Instagram’s strongest, but hardly-mentioned-at-all features is that you can’t include a link to a website, not as a caption, and not as a comment.\u00a0The day they switch that on is the day every part of Instagram becomes infested with spam.<\/p>\n

Personally, I think they need find a way to tap into the creative small businesses that have sprung up on Instagram<\/a>, and work from there. Ads have to happen though, especially now that they recently\u00a0hit 150 million users<\/a>.<\/p>\n

It’s going to be a tricky balancing act for sure.<\/p>\n","protected":false},"excerpt":{"rendered":"Evelyn M. Rusli at The Wall Street Journal, talking to Instagram’s new director of business operations Emily White:…\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[388,387,386,77],"jetpack_publicize_connections":[],"reckoner_social_message":null,"_links":{"self":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1155"}],"collection":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":0,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"wp:attachment":[{"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reckoner.com.au\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}