{"id":10668,"date":"2020-09-01T15:41:54","date_gmt":"2020-09-01T05:41:54","guid":{"rendered":"https:\/\/reckoner.com.au\/?p=10668"},"modified":"2020-09-01T16:51:59","modified_gmt":"2020-09-01T06:51:59","slug":"facebook-joins-google-in-condemning-australias-proposed-news-media-bargaining-code","status":"publish","type":"post","link":"https:\/\/reckoner.com.au\/news\/facebook-joins-google-in-condemning-australias-proposed-news-media-bargaining-code\/","title":{"rendered":"Facebook joins Google in condemning Australia’s proposed News Media Bargaining Code"},"content":{"rendered":"
In a blog post by Facebook’s Australian Managing Director, Will Easton, the platform voiced its concerns over the Australian government’s proposed News Media Bargaining Code.<\/p>\n
The proposed laws will force tech giants such as Google and Facebook to share their ad revenue with Australian news publishers, whom argued in a 2019 inquiry that too much of their online advertising revenue was going to those sharing their content and not back to them.<\/p>\n
Aussie treasurer, Josh Frydenberg, then ordered the ACCC to write up a code of conduct that would ask the tech companies to volunteer cash to the traditional media publishers crying blue murder. The ACCC, whom appear to be the most sane people in this mess, advised old-mate publishers that there’s Buckley’s chance of that happening.<\/p>\n
\nThe mandatory code will cover issues including the sharing of data, ranking of news content online and the sharing of revenue generated from news.<\/p>\n
It will be enforced through penalties and sanctions and will include a binding dispute resolution process.<\/p>\n<\/blockquote>\n
The same legislation would also require Facebook and Google to provide advanced notification of when their algorithm’s change, something no other country in the world or organisation currently has access to and makes the likelihood of any of this eventuating infinitesimally smaller.<\/p>\n