DivX (via @danwarne):
The successor to H.264, High Efficiency Video Coding HEVC/H.265 is the latest video compression standard that promises to deliver visual quality equivalent to H.264/AVC with up to 50% bitrate savings.
I had no idea DivX was still a thing, but they’re offering the first H.265 encoding plugin I’ve seen. I’ve got some raw video I’ve got to encode in a few weeks, so I might encode it into H.265 side by side with H.264 and see how it goes.
Of course, not much (if anything) plays back H.265 natively right now (i.e: mobile devices, consoles, set top boxes), but for 4K distribution, this is gonna be the new standard.