The wild world of influencer marketing

…the wild world of influencer marketing, where prices and pressure are high, and hundreds of thousands of dollars change hands daily on murky terms, seeking sway over the posts in your feed

This is an incredible read that I found absolutely fascinating. In a world where every man and their dog has an Instagram account it appears the masses that follow these new-world “stars” believe almost anything they say as gospel and go out of their way to avoid advertising regulations.

A highly recommended read.

Source: Inside the Pricey War to Influence Your Instagram Feed | WIRED

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