…the wild world of influencer marketing, where prices and pressure are high, and hundreds of thousands of dollars change hands daily on murky terms, seeking sway over the posts in your feed
This is an incredible read that I found absolutely fascinating. In a world where every man and their dog has an Instagram account it appears the masses that follow these new-world “stars” believe almost anything they say as gospel and go out of their way to avoid advertising regulations.
Reckoner had its humble beginnings way back in June of 2013.
Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.
With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.