Under the proposed Australian law, ISPs are simply required to be more transparent about what consumers can expect with a specific plan. Rather than advertising only the maximum speeds, they would have to include typical speeds for the average user, indicate busy periods, and clearly list any other factors that might impact service.
Bring it!
And good on Australia for having the balls to lead the charge on this one. ISP advertising is a blatant scam.
Source: Australia Is Considering Making It Illegal for ISPs to Advertise Inflated Speeds – Motherboard