The clever part of the new logo is that the “ill” in the middle of “Mozilla” has been replaced by “://”, which forms part of every web address. Putting the heart of the internet inside your wordmark, if you’re an organization that aims to be at the heart of internet use and development, is pretty smart. The winning design will also break down to just its initial ‘m” for small print and things like favicons.
Engadget spend a lot of time shitting on it but I think they’ve ended up with something pretty impressive.
Reckoner had its humble beginnings way back in June of 2013.
Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.
With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.