The clever part of the new logo is that the “ill” in the middle of “Mozilla” has been replaced by “://”, which forms part of every web address. Putting the heart of the internet inside your wordmark, if you’re an organization that aims to be at the heart of internet use and development, is pretty smart. The winning design will also break down to just its initial ‘m” for small print and things like favicons.
Engadget spend a lot of time shitting on it but I think they’ve ended up with something pretty impressive.
Source: Mozilla’s new logo is kinda ://