Microsoft’s Sydney store opens today

At midday today, Microsoft will throw open the doors on a multi-million dollar gamble to win the hearts and minds of Sydney’s Windows users. This is what it’s like inside the first Microsoft Store in Australia, and the first flagship retail store outside of New York.

I’ve been inside the one in New York. It’s a familiar yet weird experience. After going into an Apple store in every major city I’ve visited around the world, Microsoft (and Samsung’s locally for that matter) do their best to replicate the experience.

It makes a lot more sense now that MS are getting serious about hardware with their Surface line.

The photos look fantastic. If I were in Sydney I’d definitely stick my nose in.

Source: Photos: Inside Microsoft’s Flagship Sydney Retail Store | Gizmodo Australia

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