Kodak’s Problem Child

Kenny Suleimanagich on Kodak:

According to his numbers, a roll of film that cost one dollar to produce was marked up 700 percent, which allowed the company to generate its enormous profits. This drove the company’s growth, he argued, but eventually it turned into a trap when managers, addicted to the revenue, ignored clear signs that the market was shifting to digital and the end of the old way was in sight.

The rise and fall of Kodak fascinates me. This great article goes into how Kodak were there, right on the cusp of digital imaging years ahead of anyone. They had a 4 megapixel camera sensor in the late 1980s!

Sadly, their executives ignored the future and chased short-term profits. By the time they got into the consumer space for digital imaging, it was too late.

I worked at Dick Smith during my university days, and we sold quite a few different Kodak cameras. They were the ‘cheap’ option, and were pimped extensively in the sales catalogues.

Most people would come in, take a look at the Kodak, and then ultimately settle for a slightly more expensive—but much nicer—Canon, Fuji or Sony camera.

Reckoner had its humble beginnings way back in June of 2013.

Founded by James Croft, along with Peter Wells and Anthony Agius they created what would go on to become one of Australia’s most highly regarded and award winning independent tech blogs.

With its uniquely Australian voice Reckoner is committed to offering a “no-holds-barred” approach to its writing. Beholden to no one but its audience. Reckoner’s goal is to remain completely transparent and honour the trust it’s built with its faithful readership.

Support Reckoner!
Thanks for stopping by. It looks like you're really enjoying the content so why not help a brother out and pitch in for a coffee.

Your support makes all the difference!