It’s official Chrome will have an ad “filter” starting next year

Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

The warning is meant to let websites assess their ads and strip any particularly disruptive ones from their pages. That’s because Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that autoplay with sound or interstitials that take up the entire screen.

Well News Corp and Fairfax are fucked aren’t they?!

Oh and what a surprise, none of the “filtered” ads match anything served by Google AdSense – which of course complies with the suggested “Better Ad Standards“.

Source: Google plans to clean up the web with Chrome ad blocker next year – The Verge